Inspired by the success of the Design Hub at Devcon 6 and driven by the understanding that design, user research, and marketing are three pillars of decentralized tech adoption, we (see the list of collaborators below) propose to organize an Adoption Hub at Devcon 7.
Goals of the Adoption Hub
From hands-on co-working sessions and workshops to jams and fun activities, it is where designers researchers and marketers aim to:
Share their knowledge with projects and teams who are looking to give momentum to their user adoption.
Meet each other to cross-pollinate ideas and collaboratively push our design+research+marketing efforts forward.
Help the Ethereum ecosystem find new strategies to increase user adoption.
Facilitate conversations between developers and designers and increase the potential for collaboration after the event.
Audiences
While designers researchers and marketers are the content creators of the Hub programming, we also aim to attract:
Web3 founders and teams looking for advice on driving users to their platforms.
Designers researchers and marketers NEW to the Web3 space who are looking for mentorship or advice as they get involved with the Web3 community
Activists artists and makers who want to explore how we can co-create a more user-friendly inclusive and environmentally conscious decentralized web by making ideas heard and put them into action.
Programming
Over the course of four days, we will guide participants through the journey of user adoption by following best practices from web3-native design, research, and marketing. As a team progresses along its roadmap, we aim to provide the most effective and actionable steps to increase the trust and usage of a project or protocol.
All sessions and activities will be scheduled in order of relevance to a teamâs growth stage. As a result, visitors should identify their current stage by looking at the schedule, and recognize the bottlenecks (and needs) that slow down their progress. The sessions will be designed to effectively address those bottlenecks and gain momentum to successfully reach the projectâs upcoming goals.
While the detailed programming is in the making as we involve more collaborators, below is a list of activity types we are planning to run in the Hub:
Hands-on workshops:
Building a success-driven team to create high-value infrastructure
Brand Lab or reverse-engineering reputation through visual design
Web 3 marketing acquisition strategies
Crafting a values-based brand narrative to build a regenerative community
Conversion Rate Optimization in crypto - how to articulate return on investment
What magic can teach us about designing delightful experiences
Finding adoption signals with low-cost no-code experiments.
more topics to come
UX audits
Open design sprints
Design clinics (product + communication)
Ask Us Anything
Maker jams
Mentoring hours
Design/research/marketing memes wall
âConfessions from behind the scenesâ (maybe)
Best practices Jam session (UX and GTM strategies)by experienced professionals More ideas?
Equipment & Production Needs
TBD
Contributors
List of dedicated people who will co-create the Adoption Hub experience:
Hey all! Thanks for putting this together, the proposal looks great to me!
General Update on the Process
The RFP is open until the end of August.
Shortly after this (early first week of September), we will share which Community Hub proposals got accepted and will work with those accepted teams to fine-tune the proposals/hubs and how we can best meet their production requirements.
The adoption hubâs goal is to gather not only designers/researchers but also other professionals (marketers, growth specialists, developers, PMsâŠ) to help the Ethereum ecosystem (L1+L2) to grow the number of users. The hub will foster a collaborative and coordinated approach to drive practical adoption efforts.
Hey @Shyam_Sridhar we are co-creating the content of the sessions with the different disciplines to ensure its relevance and quality. We will let you know when it is defined
@Shyam_Sridhar , just as Diego said, we are encouraging marketers plan their participation themselves in alignment with the involvement of other participants. Before submitting the proposal, we synced with people we know from marketing communities. So far we expect at least 25% of session hosts to have primarily a marketing background.
When submitting this proposal as a joint effort, we were guided by the understanding that, although designers, user researchers and marketers can work independently from each other, the impactful results of our work never existed separately from each otherâs input. You need URX insights to do effective marketing and product design, you need URX and marketing insights to do an effective brand design, marketing always goes with content and visual design.
Along with the talks and workshops facilitated solo by professionals from these three areas, we will explore how we can foster closer cross-discipline collaboration between us on the same topics. If a user researcher and a marketer decide to host sessions tackling the same challenges, but from different perspectives, we will ask them to collaborate.
As a marketer and brand narrative designer, Iâm thrilled to support this community hub. Unclear messaging is one of the biggest barriers to product adoption because it leads to confused potential users and disengaged communities. This hub is dedicated to helping Web3 projects craft compelling brands that resonate with users and enable them to build vibrant, lasting communities. Hereâs how weâre going to make that happen:
Clarifying Messaging
When users encounter crypto-specific jargon or any terms they donât fully understand, they start to disengage. Cutting out jargon and crypto-specific language is harder than it looks, but weâll guide marketers and founders through the process, showing them how to communicate clearly and effectively.
Crafting Brand Narratives
Great branding makes the user the hero of the story, with the brand serving as a guide to solve real, tangible problems. Weâll help founders and marketers craft messages that demonstrate an understanding of usersâ challengesâwhether internal, external, or philosophicalâand present clear, effective solutions so that users know exactly how to move forward.
Designing Regenerative Communities
Financial incentives alone wonât build a lasting community, nor will they generate the mass adoption we all desire. Once the airdrops and token hype stop, so does the engagement. This hub will show how to build real, vibrant communities that care and stay committed. Weâll guide community managers through designing regenerative communities that grow rapidly and create value for the brand because they understand how itâs creating value for them.
By combining these practical tactics with insights and workshops on design, user research, and marketing, we will guide founders and marketers through the process of dramatically increasing adoption of their projects all while creating meaningful impact.
Hi! Thank you so much for giving a breakdown of all the programs you have planned for the different target audience of the community hub. All this sounds very exciting!
Thank, also, for your patience as we review all the community hub proposals. A quick update: We have extended the deadline to submit a community hub application by one week, to the 7th of September 2024 (AoE time). You can now expect to hear from us about the outcome of your proposal by mid-September.
Thank you again! In the meantime, if you have any questions, please feel free to reach out to me.
I would be thrilled to attend the Adoption Hub. It looks like a great opportunity to bridge the gap between technical projects and the communities they are aiming to serve. Iâd personally be energized by the opportunity to do a non-technical bootcamp like experience for learning this content.
Putting my full support behind the Adoption Hub. Respect to all of the collaborators on your efforts to make this happen! As a product guy, Iâd be happy to lead a workshop, or participate in the mentoring hours, AUA, and best practices jam sessions.
Thank you again for putting together this proposal!
Weâre excited to let you know that your proposal has been selected as a Community Hub for this yearâs Devcon!
Whatâs next?
Submit a DIP: To confirm your commitment, please submit a DIP in our DIP repository. This helps us track all community initiatives, and your Hub will be featured in the DIPs section of the Devcon website. Please tag proposal with âCommunity Hubâ. Hereâs an example from last year.
Production details: Weâll collaborate with our production team to prepare a manual covering all the logistics for your space. Expect it within the next week or two.
Program planning: Weâll work with you to refine your program and offer feedback to help create an amazing experience for Devcon attendees.
Communication channels: Weâll set up the necessary channels to stay in touch from now until the end of Devcon.
Thank you again for your initiativeâwe canât wait to see your Community Hub come to life at Devcon SEA!
