Adopting Together: LATAM Strategies for Global Web3 Growth
An Adoption Hub bringing together LATAM leaders and communities to share practical Web3 adoption strategies through collaborative spaces, workshops, design dynamics, and sessions on marketing, UX, and education. Our goal is to connect local and global communities to accelerate real-world Ethereum adoption.
Motivation and Rationale
Adoption is one of Ethereum’s biggest challenges, especially in LATAM, a region with high potential but barriers of trust, education, and accessibility. A Community Hub is the best format to address this because it enables ongoing interaction, collaboration across teams, and co-creation of solutions something a one-time talk or workshop cannot achieve.
This Hub complements Devconnect ARG by bridging the local scene with the global ecosystem, showcasing how LATAM is building applied solutions at the application layer. It brings unique value by focusing on marketing, design, communities, and education as catalysts for real Ethereum use.
We are active members of the Ethereum and Web3 ecosystem in LATAM, organizing spaces, workshops, and community initiatives such as:
- Web3 Marketing Bootcamp
- Global Pizza Party
- Build & Market: Pre-Devconnect Latam
By being in Argentina, we’ll integrate and strengthen collaboration with both local and regional communities, amplifying the impact of Devconnect.
Implementation
Production requirements:
- Space for 80–100 people.
- Projector, microphones, and sound system.
- Flexible areas for talks, workshops, and group dynamics.
- Support materials: whiteboards, post-its, and collaborative design kits.
Draft Program (sample schedule):
- Mornings: hands-on workshops (marketing, UX, onboarding, SocialFi, growth strategies).
- Afternoons: panels and roundtables with LATAM and global communities.
- Special sessions: creative design dynamics, UX audits, live showcases of projects.
- Open spaces: networking, mentoring, and a community builder corner.
All workshops and activities will center on real Ethereum applications: onboarding users, building trust in SocialFi, designing for wallets and dApps, and community-driven marketing to increase adoption.
Team
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Valeska R. Zegarra (Valeskarzegarra) – Founder of MKT Community. Leads Web3 marketing initiatives in LATAM, with experience organizing communities and educational programs for Ethereum adoption.
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Steve (stevevaltart) – Designer and visual artist focused on Web3 experiences. Facilitates creative dynamics and brings a user-centered vision for onboarding and adoption.
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Jennifer Gabriela (gabrululu) – Web3 developer participating in bootcamps and hackathons. Community builder and IRL event organizer in Web3, connecting local and international communities.
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María del Mar Borrero (marimarketingw3) – Digital marketing and communications specialist. Focused on content creation, social media, and SocialFi adoption strategies in Web3.
Neutrality and openness:
The Hub will be an open and collaborative space, free from commercial promotions or specific token endorsements. Our mission is to strengthen Ethereum adoption and the ecosystem of applications, creating a safe, inclusive, and neutral environment.